Monday 9 May 2011

Connecting!

Divers Quarters sign in Hazelbrook PEI



Hi to all of our PEI Online Marketing Friends, Fans and Followers,

How do you talk to the people of the world? Use a sign! Almost every business out there has a sign. Many of the signs used by small local business today are the type where you can put up a custom message and change it whenever you like. (like the one in the picture)

You know big businesses like Wendy's, Subway and MacDonalds. Also small local businesses like the tire shop, the hardware store or the bakery.

The problem is, what these businesses put up on these signs, like, "Greatest thing since sliced bread" "We've got your tires"  and "Apartment for rent"

Are these signs effective? Well when 97% of prospective customers are searching online for their products and services it kinda makes you wonder. Maybe that is why those signs only get changed once a month or less on average.

Flash! - That sign is one great piece of advertising real estate to catch your prospects eye and tell them where they can connect with you online. In the picture, for example Diver's Quarters in Hazelbrook, P.E.I. is letting people interested in learning to dive know that they can connect online to learn more. It only takes a glance to read this sign. "LEARN TO DIVE DIVERS QUARTERS.COM  E LEARNING" tells the prospect that he can learn about learning to dive at the website "http://www.diversquarters.com/" simple eh.

From their webpage there is a link to their "Facebook Personal Friend Page". Once the interested prospect becomes a friend on Facebook, Diver's Quarters has CONNECTED with an interested prospetive customer.

Now they can use online tools like a Divers Quarters Blog, Facebook Groups, Fanpages and Twitter to stay connected 24/7 365 days per year.

There is power in what you put on your sign. Even this little sign by the side of a busy highway surrounded with various distracting pieces of stuff. If you would like to know more just leave a question or a comment below.

And Yes we ARE on Facebook. "PEI ONLINE MARKETING"  We are also on "TWITTER" and we have our blog that you are reading now. So PLEASE "Like", "Friend" or "Follow" us online to stay connected and up to date with all the latest on online marketing.

We will post again soon

2 comments:

  1. Great blog post. If Divers Quarters is your client, you may want to advise them to set up a Facebook Page for their business versus operating under a personal profile.

    The rule of thumb (plus it's facebook policy) .... Profiles are for people and Pages are for companies/organizations. Any company that uses a profile to operate their business risks the chance of Facebook shutting down their profile. It has happened to companies on PEI who were violating this very basic Facebook policy.

    Wishing you all the success!

    Nancy Beth Guptill

    Founder of Sweet Spot Marketing Canada
    http://about.me/nancybethguptill

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  2. Thanks!

    Wile Diver's Quarters is not our client we do appreciate your comment. We have passed along your concern. We are very interested in watching the transition of our local businesses from traditional type ads to connecting digitally.

    PEI Omline Marketing
    peionlinemarketing@gmail.com

    http://www.facebook.com/pages/PEI-Online-Marketing/185695858143287

    ReplyDelete