Monday 16 May 2011

PEI Online Marketing Daily

Driving to PEI



















Hi to all of our PEI Online Marketing readers,

We wanted to introduce you to our online daily paper. "PEI Online Marketing Daily". The content is drawn from the Twitter feeds that we follow. The paper is published online daily in five languages.


Online marketing is the theme and you can subscribe to receive it every day to your email inbox, FOR FREE!

You can also "Like" "Share" and "Tweet" any and all content that strikes a chord in your heart.

We have embeded an app in the Right sidebar of our blog so you can check it out for yourself..

PLEASE DO!

It is TOTALLY FREE so we hope that you will decide to subscribe so you don't miss a single issue. We would also love it if you Liked, Shared and Tweeted it to your friends. Thanks!

We will post again soon,

Monday 9 May 2011

Connecting!

Divers Quarters sign in Hazelbrook PEI



Hi to all of our PEI Online Marketing Friends, Fans and Followers,

How do you talk to the people of the world? Use a sign! Almost every business out there has a sign. Many of the signs used by small local business today are the type where you can put up a custom message and change it whenever you like. (like the one in the picture)

You know big businesses like Wendy's, Subway and MacDonalds. Also small local businesses like the tire shop, the hardware store or the bakery.

The problem is, what these businesses put up on these signs, like, "Greatest thing since sliced bread" "We've got your tires"  and "Apartment for rent"

Are these signs effective? Well when 97% of prospective customers are searching online for their products and services it kinda makes you wonder. Maybe that is why those signs only get changed once a month or less on average.

Flash! - That sign is one great piece of advertising real estate to catch your prospects eye and tell them where they can connect with you online. In the picture, for example Diver's Quarters in Hazelbrook, P.E.I. is letting people interested in learning to dive know that they can connect online to learn more. It only takes a glance to read this sign. "LEARN TO DIVE DIVERS QUARTERS.COM  E LEARNING" tells the prospect that he can learn about learning to dive at the website "http://www.diversquarters.com/" simple eh.

From their webpage there is a link to their "Facebook Personal Friend Page". Once the interested prospect becomes a friend on Facebook, Diver's Quarters has CONNECTED with an interested prospetive customer.

Now they can use online tools like a Divers Quarters Blog, Facebook Groups, Fanpages and Twitter to stay connected 24/7 365 days per year.

There is power in what you put on your sign. Even this little sign by the side of a busy highway surrounded with various distracting pieces of stuff. If you would like to know more just leave a question or a comment below.

And Yes we ARE on Facebook. "PEI ONLINE MARKETING"  We are also on "TWITTER" and we have our blog that you are reading now. So PLEASE "Like", "Friend" or "Follow" us online to stay connected and up to date with all the latest on online marketing.

We will post again soon

Sunday 1 May 2011

So...Your On Facebook.... Now What?

A new face to online marketing




















Hi to all of our PEI Online Marketing readers,

We love to see these signs! Yes we like the signs of Spring with the opening of the local garden center. But, we also like that the owner is using Facebook to promote his business.

This is a new trend and one that we will see a lot more of in future.Why?

Because, the power of social networking is so much more powerful than the traditional ways that local businesses market to their customer. If you are using medias such as T.V., radio, yellow pages, newspapers or magazines you may be noticing that they are expensive and they don't work. Simply, your customers are using the Internet. Now  they have netbooks and smart phones and they are using them to connect with their friends and search online for whatever product or service they happen to need at any particular point in time.

The trend has begun because these powerful tools are available almost everywhere. They are low cost and fun.

Do you have a local business and are you beginning to see the light of online marketing? Where will you turn to get the help you need to make online marketing happen for you?

We have created the PEI Online Marketing team because we know that businesses just like you need help.

There is more to online marketing than just setting up a Facebook account. You need a strategic plan, a plan that involves all of the key tools working together to build a following of interested customers that will support your business in the short and long term. If you want more customers and sales then you need to learn more.

We are always happy to help. Just let us know that you would like to talk. (no obligation, just leave a comment and we will make ourselves available at your convenience)

We will post again soon,